Market Research to learn what drives your audience to buy!

 Utilizing Customer Surveys, we can explore larger quantitative and qualitative trends for your target audience.

Surveys provide large sets of data that we can tease apart to show specific preferences based on customer demographics.

The two types of surveys we conduct:

• Customer Database: Surveying existing customer databases or newsletter lists lets us  understand which aspects of your offerings and marketing most resonate with the needs of your community
• Audience Panels: Using paid audience panels, we can tap into large groups that match the demographics and attributes of your target customer to gather unbiased insights

This data allows us to improve alignment with your brand and offerings and help prioritize how your brand communicates about its benefits and key features.

 Customer interviews are one of the most valuable and powerful tools we have to learn about the motivations and needs of your audience.

Interviews allow us to hear first hand how your customers think about their problems, and provide an opportunity to get below the surface to uncover emotional and aspirational drivers of behaviors.

The two types of interviews we conduct:

• Existing Customers: Speaking to your existing customers provides insights on how well your offerings fulfill their needs, what aspects of your brand they value most, and where improvements can be made
• Prospective Customers: Talking to people unfamiliar with your brand allows us to hear about their needs (i.e. Jobs to Be Done) without any bias or connection to your exact solutions which can uncover new and innovative ways to think about what you provide

These customer insights help us align your brand to the needs of your audience and provide the specific words and phrases customers use to create effective marketing messages.

Market studies allow us to dig deeply into the audience behaviors and competition within specific segments for a brand.

This helps us uncover the strengths and weaknesses of key competitors and learn how your customers perceive them to help improve your brand’s positioning and offerings.

We also have access to proprietary market data through our own AI-driven positioning and messaging software.