In-depth Interviews

 In-depth interviews are conducted individually or in small groups over the telephone to gather precise insights about the problem. Also, open-ended questions garner accurate information from the individual. 

 Focus group discussion research performed in groups usually have 5-10 members. These group members are assembled and given a product to discuss. A moderator assists the members in the discussion while they individually derive opinions. 

 Mystery shopping is an excellent method of analysing a customer's experience. The genuine experiences and feedback from these mystery shoppers are recorded and evaluated 

 Triad consists of three participants in a group who may or may not know each other. Also, in the triad research method, the third person can act as a mediator. Likewise, a dyad consists of two participants where the discussion between two participants may or may not be each other.