Business Strategy with Research at Consumer Kanvas

 📌 Deliverable: Strategic Research Alignment

✔ Initial Consultation: We start by understanding your business goals, industry, and challenges.
✔ Defining Objectives: Whether it’s market research, competitor analysis, or FGDs, we tailor the process to your needs.
✔ Target Audience Profiling: Identify ideal customers using market segmentation & consumer behavior analysis.

📌 Why It Matters: This phase ensures strategic alignment between research and business growth objectives, laying the foundation for accurate insights and data-driven decisions.

 📌 Deliverable: In-Depth Secondary Research Report

We begin with rigorous market research to equip your business with a comprehensive market landscape analysis that includes:
✔ Competitive Benchmarking – Identifying key players, pricing strategies & market positioning.
✔ Consumer Behavior Trends – Understanding buying patterns, motivations & industry shifts.
✔ Product-Market Fit Assessment – Evaluating demand & brand relevance in your target market.
✔ Brand Perception Insights – Analyzing how your brand stacks up against competitors.
✔ Market Segmentation & Target Profiling – Defining your ideal customer base.
✔ Strategic Gaps & Growth Opportunities – Uncovering areas for differentiation & expansion.

Why It Matters: This research acts as your brand’s intelligence powerhouse, helping you make informed, strategic decisions before launching any consumer validation efforts.

 📌 Deliverable: Personalized Research Roadmap

After the secondary research, we conduct a strategy alignment call to:
✔ Connect insights with your business goals.
✔ Prioritize key focus areas for in-depth exploration.
✔ Customize the Focus Group Discussion (FGD) plan based on validation needs.
✔ Finalize market segmentation & audience targeting for primary research.

Why It Matters: This step ensures the research is fully customized to your business, making it highly relevant, actionable, and aligned with your objectives.

 📌 Deliverable: Curated Participant Panel

The right participants lead to high-quality insights. We follow a 5-Point Screening Process to select individuals who accurately represent your target market:
✔ Demographics & Psychographics – Ensuring participants match your customer profile.
✔ Purchase Behavior Validation – Engaging actual buyers or potential users of your product/service.
✔ Brand Awareness & Competitor Familiarity – Categorizing participants by their exposure to competing brands.
✔ Engagement & Communication Ability – Selecting individuals who articulate thoughts effectively.
✔ Diversity in Perspectives – Balancing early adopters, loyal customers, and new market segments.

Why It Matters: This ensures the insights gathered are authentic, relevant, and truly represent your market.

📌 Deliverable: Moderated 2-Hour FGD Session

We conduct structured, interactive FGDs with carefully screened participants to extract powerful consumer insights on:
✔ Product-Market Fit Validation – Understanding which features matter most to your customers.
✔ Brand Positioning & Perception – Assessing how consumers view your brand compared to competitors.
✔ Pricing Sensitivity & Willingness to Pay – Identifying the ideal pricing strategy.
✔ Customer Experience & Expectations – Exploring packaging, shopping experience & brand interactions.
✔ Purchase Drivers & Barriers – Discovering what influences customer decisions.
✔ Distribution Preferences – Analyzing where your customers prefer to shop: online, retail, social commerce, or exhibitions.

Why It Matters: Unlike surveys, FGDs capture emotions, motivations, and real consumer experiences, giving you a competitive edge in decision-making.

 📌 Deliverable: Comprehensive FGD Insights & Action Plan

We deliver a detailed, actionable report outlining:
✔ Key Consumer Takeaways – What matters most to your target audience?
✔ Market Positioning Refinement – How can your brand stand out?
✔ Product Enhancements – What features should be retained, improved, or introduced?
✔ Brand Messaging Optimization – What emotions & stories should your brand communicate?
✔ Pricing Strategy Fine-Tuning – What price points maximize conversions?
✔ Distribution Recommendations – The best sales channels based on consumer behavior.

Why It Matters: This final report serves as a blueprint for your next strategic moves, ensuring consumer-backed decisions that drive business success.